IMAGE Young Businesswomen's Forum: Ask the Experts - A Masterclass in the Media

IMAGE invites you to join us for an evening of extensive learning as the IMAGE Young Businesswomen's Forum returns to The Westbury Hotel this September, Wednesday 26.

Enjoy delicious canapés and champagne on arrival while availing of the opportunity to network with like-minded guests before we begin our in-depth, comprehensive Media Masterclass. We will be joined by Kathryn Mason, CEO and founder of Masonry; Gerardine Lally, founder of Lally & Associates; and Marissa Carter, founder and CEO of Cocoa Brown.

During this Media Masterclass, we will delve inside the minds of three media experts, allowing you to develop and expand your PR skills, ultimately helping you to achieve optimal coverage for your brand in these increasingly competitive times.

PR guru Kathryn Mason will provide you with the tools needed to manage a comprehensive PR campaign from start to finish, touching on areas such as strategy, optimal timing, getting noticed and pitching ideas successfully.

Communications expert Gerardine Lally will be teaching us how to develop our own story, and present ourselves in advance of and during interview/media appearances. Gerardine will also share with us her tips on how to navigate tricky questions and situations.


Marissa Carter, someone who has successfully built an internationally recognised brand from scratch, a brand that consistently receives great coverage in the media, will share her story with us.

As always, there will be plenty of opportunity at the end of the event to ask the experts your own personal questions.

WHEN Wednesday, September 26
Champagne & canapés from 6pm

WHERE The Westbury Hotel, Dublin 2

* Including plenty treats for all to take home on the night such as gifts from Dr Paw Paw, Dublin Herbalist, Butlers Chocolate, Yes To, Benefit, F&F and Carter Beauty Cosmetics!


Click here to get your tickets!


Meet our Speakers ...

Kathryn Mason 

Kathryn has over 29 years’ industry experience. Previously marketing and promotions manager, BMG Ireland and then head of marketing and publicity, Universal Music Ireland. Kathryn is an active PRII member and holds diploma in digital marketing and event management, as well as marketing, PR and advertising qualifications. Kathryn is best-known for launching Westlife and working with Simon Cowell.

Gerardine Lally

Over 25 years ago, Gerardine Lally formed a company specialising in communications, including everything from training, personal development, to stakeholder engagement, special projects, tenders and bids. Gerardine provides communication solutions to inspire great performance.


Gerardine encourages people at every level of management to implement the most effective skills of communication into their professional life and that of their organisation. Gerardine's unique training style and proven track record makes her an expert at helping companies and professionals reach their greatest potential through dynamic and impactful commuications.


Marissa Carter

Marissa Carter taught beauty therapy for two years before opening up her first business, Carter Beauty Salon, in 2006. The business relocated and expanded and by 2012 was one of Ireland's leading, award-winning beauty salons.

In 2012 Marissa's beauty brand, Cocoa Brown, came to life. Marissa saw a gap in the market and worked with a team of cosmetic chemists to create a world first, 1 HOUR TAN, one that did not need to develop over night.  Cocoa Brown 1 HOUR TAN hit shelves across Ireland and was a sell-out success. Cocoa Brown now consists of a suite of different products and is available in over 23 countries.

This September sees the launch of Carter Beauty Cosmetics. Never one to do anything by halves, Marissa will burst onto the cosmetics scene with a whopping 103 make-up bag must-haves.



Click here to get your tickets!



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