If you thought H&M couldn't get more indispensible, think again. The Swedish fashion retailer has just announced it will be launching an eponymous beauty line this Autumn.
This branching out isn't a tentative move from the brand. The make-up range will encompass 700 beauty products, which will be available in stores and online. And it's not just make-up on the menu. Hair and body care will be available, as well as beauty tools. We've got a tingling-all-over-good-feeling about any basic brush kit H&M will release.
This new line will comprise of two different collections, with premium beauty and sustainable/organic products up for grabs. This latter range will be called Conscious Beauty and will use paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas, style.com reports.
H&M is really committing to the cause, with plans for dedicated areas in shops devoted to the range. So far, we love the photographic snippets we've seen so far. The packaging reminds us of Mary Quant's London, and the lip colours are diverse. There are vibrant reds, burnt oranges and a 1990s JLo brown in there.
How do you feel about an H&M beauty range? Excited to pick up even more bargains? Or are you getting a tad fatigued with all the new brands flooding the market?
Follow Jeanne Sutton on Twitter @jeannedesutun
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