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16th Jun 2014
dior addict
Harmony Korine shoots Dior’s latest perfume ad
The indie king of the big screen would seem like an unlikely candidate for a partnership with Dior. And yet, the latest Dior Addict ad holds all the Harmony Korine trademark weirdness and disruptive energy. Starring a flaxen-haired Sasha Luss, it traces a Through The Looking Glass storyline, complete with Technicolor palette and a thumping soundtrack provided by Die Antwoord’s track ?Enter The Ninja?. It’s no Gummo or Spring Breakers, but it is certainly a very cool perfume ad.
Roisin Agnew @Roxeenna