#FollowFriday: Beauty Instagrammers you have to be following

#FollowFriday is a great way of diversifying your Instagram feed based on real recommendations from real people. Here are my must-follow beauty recommendations...

These accounts make my Instagram feed brighter and give me something valuable: new information, in a (mostly) unbiased way.


This is the type of account I check in on every day. I'm beyond obsessed with their beauty imagery, and I love that they don't do ads or sponsored content ever. Their beauty product reviews are straightforward, you get the info, the price and a rating out of five.



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A post shared by Gelcream (@gelcream) on


I live in constant envy of the photography on this account. It actually upsets me that I can never and will never take photos like this. When I park my jealousy, I manage to get endless inspiration for beauty content here.


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French, beautiful, talented and famous... It'd be easy to hate Violette, but she's just so bloody lovely to follow. She turned her online presence into a position as - wait for it - Estée Lauder Global Beauty Director. I can't cope. Her lipstick inspo is the thing to tune immediately in to.


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A post shared by Violette (@violette_fr) on


This is more than beauty - it's art. I'm constantly sharing and in awe of Bea Sweet and her talents. There's endless eye candy to be found on this account. I adore anything neon, so I love this particular look.


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Read more: The beauty models to follow on Instagram

Read more: The beauty photographers you need to follow on Instagram

Read more: Six beauty Instagram accounts the pros follow (and why you should too)

Photo from @sortofobsessed on Instagram

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