Cool-kid approved perfume brand, Le Labo, lands at The Loop in Dublin Airport

The gift too good to give is Le Labo, so I’m keeping it for myself. If you’re not familiar with this niche perfume house, Le Labo is a New York-based, cool-kid approved, perfume brand that’s all about luxury. The great news is, for both Le Labo fanatics and perfume obsessives, that the brand has officially hit Irish shores. It is now exclusive to The Loop in Dublin Airport. Ireland, you’re about to smell oh-so-good.

Le Labo founders, Eddie Roschi and Fabrice Penot, established their brand with a sole vision - there are too many bottles of perfume and not enough soulful fragrances. Everyone involved in the making process - from the wood maker, metal worker and lab technician, to the rose picker, illustrator, and perfumer - contributes something unique to this beautiful end product. The cult unisex brand has a subtle complexity, oozing femininity through the delicate orange blossom and jasmine notes. Meanwhile, musk and vanilla notes suggest a hint of masculinity. Le Labo is also made plant-based and cruelty-free; a feel-good fragrance through and through.

The smokey scent known as Santal 33 is Le Labo’s most prized scent; it's embraced by serious fashion enthusiasts and beloved by celebrities like Alexa Chung and Justin Bieber, along with their millions of followers. You can personalise yours in one of Le Labo's pop-up boutiques, located in both terminal 1 and 2 of Dublin Airport. The apothecary-style ivory bottle details the name of the scent, it's place of origin, the number of raw ingredients included, like Rose 31 or Vetiver 46, and the date of purchase is inked onto every label. You can also ink a loved one's name (or your own) on the label, create a short message, and add it all to the gift box too. What could be more personal than a scent made to order?

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So if you're travelling soon, or you've family coming home for Christmas, Le Labo is exclusively available at The Loop in Dublin airport.

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