The eyebrow mistakes you might not know you're making (according to Irish brow artists)

Ahead of our IMAGE Business of Beauty Awards 2020, we asked Irish brow artists about the common mistakes their clients make in relation to their eyebrows

Beauty-obsessives often say brows can make (or break) a face – but the perfect brow shape can be tricky to pin down.

Ultimately, the shape of your face (such as your bone structure) will determine what style of brow you should have; how thick, thin or arched it should be. To make matters more complicated, brow trends often change with the seasons. Feathered, HD, thin – does anyone remember what's in-vogue anymore?

If you're feeling a little muddled and would like a steer in the right direction, we asked some of Ireland's leading brow artists to clear up the common mistakes we're making.


Kath Mulhall from Moxie Studio says, "The biggest mistake (aside from over-plucking) is definitely women following trends too literally. We see the bushy brow trend, the HD Brow trend, and the '00s super skinny brow trend. We need to look at our own brows and face shapes and ask ourselves if these trends would suit us.

"I've so many gorgeous girls with lovely petite faces, asking for these huge Cara Delevingne brows, that are just going to overcrowd their pretty faces," Kath says. "Go with your own natural brow shape and enhance it rather than changing it. Not all of these trends suit everyone, we need to remember that."

Meanwhile, Elaine McParland from Up To My Eyes says, "I hate to see young girls with brow make-up pasted perfectly onto their brows. They seem to bring the brow right up onto their forehead which was the old HD Brow look (a bad attempt at trying to make the brow look thicker). The right shape can take years off a person's face, but these brows just seem to make the girls look older and all wrong."

Thank you ladies; duly noted.

Kath Mulhall and Elaine McParland are just two of our very talented nominees in this year's IMAGE Business of Beauty Awards. Voting is now open here. Voting ends at midnight, Friday March 6. For voting terms and conditions, click here.

IMAGE BOB 2020 will kick off at 6:30 pm with a cocktail reception on Sunday, March 15, at the Clayton Hotel on Burlington Road in Dublin 4.  Early bird tickets are available here at €191 including VAT for a limited time. Tables of 10 and 12 guests are available. 


Feature photo: Cara Delevingne via Instagram

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