Breaking: Poppy Delevingne For Jo Malone London

Poppy Delevingne announced as the very first?Jo Malone London Girl

Poppy Delevingne is one of our favourite It Girl models and Jo Malone is one our favourtie fallback scents. So you can imagine our glee to see both ?brands? team up today. Jo Malone London just announced that the British model is the very first face of the brand, the premier ?Jo Malone London Girl?.

Jo Malone London's Global General Manager, Jean-Guillaume Trottier said that Poppy was a natural choice for the role, ?Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy's personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,? he said.

Something exciting is brewing @JoMaloneLondon (pssssst, I'm their new girl) ?? Watch. This. Space. #JoMaloneLondonGirl

A photo posted by Poppy Delevingne (@poppydelevingne) on Apr 17, 2015 at 2:53am PDT

As for Poppy's thoughts, she's been a long time patron of Jo Malone. Her preferred scent? Red Roses, which she claims to have been wearing since she was 22. And she claims her husband James, the one she married twice in the most beautiful weddings ever, also wears Jo Malone London. Her role will kick off in the coming weeks with a host of special events she is curating. Can we expect a few on location Instagrams from model sister and budding actress Cara?


We can't think of another woman that embodies Jo Malone London's urbane beauty as well as Poppy.

Do you think she's a good fit with the brand? We personally believe she'd do a great capsule collection.

Follow Jeanne Sutton on Twitter @jeannedesutun

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