Benefit Cosmetics' iconic Gimme Brow is back - here are five reasons you need Gimme Brow+

Benefit Cosmetics' cult-favourite brow gel Gimme Brow has had a revamp and a major ingredient update, and at last, it's back and it's better than ever before.

Meet Gimme Brow+, €26.50.

As the name suggests, the new Gimme Brow+ still has all the qualities you fell in love with, plus some added bonuses. The plus sign conveys the volumising effect of its fibre gel, but even with a new formula, it still delivers the same instant brow fullness that catapulted it to cult status.

Thin brows? Patchy brows? Shapeless brows? Say goodbye to your brow dilemmas with this all-rounder. Not convinced?


Here are five reasons you need to try it.


It contains tiny microfibres that adhere to skin and hairs to make your brows appear naturally fuller.


It's water-resistant, which means it will last the whole day, no top-ups needed.


Gimme Brow+ contains a thickening and tinting formula for instant and eventually long-term fullness.


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The three original shades you’ve known and loved will return with this relaunch but soon the range will be extended to include FIVE shades to allow for an even closer brow colour match for all hair types.


It's completely foolproof. There's no mess. The formula sticks to your brow hairs, not, like other brow wands, the skin around your brows. It just takes a few waves of the micro-wand and you're done - perfect if you do your make-up on your commute.

Benefit Gimme Brow+, €26.50, is available now at  or your nearest Benefit boutique or counter.


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