'Less is more': Five beauty mantras Irish beauty professionals live by

Are you, like us, obsessed with all things beauty? We asked five businesswomen in the Irish beauty industry to share their beauty mantras, and they didn't disappoint.

The women quoted below are all nominated for Beauty Entrepreneur of the Year in this year's IMAGE Business of Beauty Awards (taking place this Sunday, March 10), and if their mantras are anything to go by, they're all in with an excellent chance of winning. Here's what they told us...

Related: Everything you need to know about the
IMAGE Business of Beauty Awards

Aimee Connolly

Sculpted by Aimee Connolly


"Wear make-up to feel good but not to mask yourself. I always say a little goes a long way when it comes to make-up and the smallest amounts of a product can make you feel good. I am definitely a fan of a more natural, quick look; and it definitely comes down to preference, but I don’t think it should be used to absolutely mask yourself."


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Trudy Hayes


"Beauty and wellbeing are synonymous," Trudy says. "When you look good you feel good."


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Lucy McPhail

Fetch Beauty

"Double cleanse and SPF 30 or everything else is just creams and dreams."


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Danielle Kennedy


Lloyds Hair Group

"Professional blow-dry every five days, it’ll change your life! Your hair will always be perfectly styled, you’ll save time getting out of the house every morning, and you’ll feel fantastic... As they say, your hair is the crown you never take off."


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Kim O’Sullivan

The Dublin Makeup Academy

"Less is more."



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Feature image: Aimee Connolly via Instagram

The IMAGE Business of Beauty Awards 2019 takes place this Sunday, March 10. From 6:30 pm, beauty professionals (including those mentioned above) will come together at the Clayton Hotel, Burlington Road for a night of glamour, food, prizes and surprises. Stay tuned to IMAGE.ie for behind-the-scenes updates and, most importantly, the highly anticipated winners' announcement.


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  • Over-plucked? Here's how to encourage your natural eyebrows to grow... here.
  • The six best lipsticks according to Irish make-up artists... here.

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