There's no denying the world of beauty is a crowded market. Products and treatments are being promoted from all angles, so it can be difficult to know who to trust. That's why we're putting our faith in research. Enter No7 Laboratories serums.
Unlike other brands, Boots No7 listens directly to their consumers and knows exactly what we want.
In fact, in 2018, they set up No7 Laboratories as a commitment to investing in ground-breaking research and development as a direct response to the ever-changing needs of its millions of customers every day.
With a number of specialists working on the team, the products they have developed are truly game-changing. The latest of which is No7 Laboratories Firming Booster Serum and No7 Laboratories Dark Spot Correcting Booster Serum.
No7 Laboratories Dark Spot Correcting Booster Serum; €49 from Boots
At the recent Dublin launch, we caught up with Dr Ellie Bradley, senior skin scientist, who worked on the scientific development and formulation of the new launches.
"Our definition of beauty changes as we get older, and it’s clear that natural beauty – both inside and out – is what empowers this generation to embrace their confidence," she says.
"It's a vital part of keeping my skin healthy and fresh..."
"At No7, we are thrilled to celebrate this extraordinary generation of women, and to develop products which are designed to target their specific concerns by working with skin’s natural repair process to truly allow their skin, and their natural beauty, to shine through."
No7 Laboratories Firming Booster Serum; €49 from Boots
These fast-acting specialist serums get to work beneath the surface to visibly transform skin’s condition; giving better results than thought possible from skincare alone, and supporting natural beauty to shine through. A philosophy that Boots ambassador, Amanda Byram, truly stands behind.
"Boots commissioned a survey with Generation X women in Ireland (born between the mid-1960s and 1980s), and they revealed how 71% of women want to embrace ageing naturally. They are feeling more confident in their natural beauty.
"At 45, good skincare is a vital part of keeping my skin healthy and fresh. The Firming Booster Serum is my favourite. I’ve been using it for two weeks now and you can see a difference. I love the roller balls on it so it gives you a little lift. It’s my ideal product."
To find out more about No7's game-changing serums, visit Boots.ie/no7.
Photo: Amanda Byram via Instagram
More like this: