When they write the beauty memoirs and history books of the future, they will look back on the year 2017 b.f. (before Fenty) as a turning point in the beauty industry. The arrival of the cruelty-free Fenty Beauty by Robyn Rihanna Fenty made the industry sit up and take notice. Beauty lovers had made their excitement for an inclusive beauty brand well known online, and RiRi did not disappoint, with 50 shades of foundation designed for all skin tones. The lack of inclusivity in the industry was brought into the spotlight and beauty brands were rumbled for their lack of diversity. Many scrambled to add a larger shade range before they got called out or left behind. Almost two years since the launch of Fenty Beauty, the game has changed. The industry standard for a new foundation launch is 40 shades or none. Gold glitter highlighters have become the norm. And Fenty Beauty has been shamelessly copied, but never truly emulated.
And now, you can shop the most exciting new beauty brand from the last decade from Boots. Not sure where to start?
Here’s your Rihcap…
Longwear, light as air and an industry first with 50 whopping shades. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation is creamy with buildable, medium matte coverage that truly lasts.
This pearly sheen highlighter can give a natural, daytime glow or you can up the ante for luminous out-of-this-world radiance. Shine bright like a diamond.
All you need to conceal, correct, contour, blush or blend.
The Stunna Lip Paints give a soft matte finish, won’t budge, feel weightless on the lips and give intense pigment in just one stroke. As RiRi put it, it’s “the love child of high-impact colour and low-maintenance long-wear.”
Blend liquid highlighter into your collarbones or get the perfect bronzer blend with this super soft, angled kabuki brush, designed for seamless blending.
Rihanna wanted to create a setting powder for everyone that wouldn’t flash back, so meet Pro Filt’r Instant Retouch, with eight shades that blend into your unique skin tone, for cakeless setting without a trace. Set it and forget it.