Now is the time to build the foundations of your new-season wardrobe. Think about the latest trends as you browse the sale rails and you'll be surprised how many items tap directly into fresh SS18 trends. Here are four pieces to kickstart your New Year's wardrobe.
There was an overtly feminine feel to many of the SS18 collections. Lace, frills, florals and tulle looked unapologetically pretty, but modern too when worn with a bold brow or statement shoe. This silk and lace off-the-shoulder shirt from online retailer Uterque hits the mark perfectly.
Silk shirt with lace trim, €69.95 (reduced from €110) at uterque.com
Trench coats were more visible on the SS18 runways than they were for winter, so snap one up now on sale and wear right through to early summer. I like the fluidity of this Zara trench, and its depth of colour. Camel trenches can look a bit bland and predictable.
Loose fit trench coat, €49.99 (reduced from €69.99) at Zara
Freshen up your wardrobe with these chic cotton-blend pants from Massimo Dutti. Head-to-toe white will be a very on-trend look come May or June, but in the meantime pair these with brogues and a textured knit for a transitional look that will see you through the next few months in understated style.
Slim fit cotton/linen trousers, €49.95 (reduced from €79.95) at Massimo Dutti
Another major trend for the coming season is smart denim. Forget traditional distressed beachy denims and think tailored and sophisticated instead. I love this boxy shaped denim jacket from Cos. The shape is modern and the white buttons add punctuation to the understated design.
Boxy denim jacket, €45 (reduced from €89) at Cos