Victoria Beckham Beauty launches tomorrow, September 14. Here's what we know so far about the range...
A little disclaimer before I go on — I am slightly obsessed with Victoria Beckham. Is there anything she can't do?
Not only did she rise to fame as a Spice Girl (the best girl-band of all time, no question) then marry everyone's crush of the early '00s, she also has the most amazing taste. Her wildly successful clothing brand seems to go from strength to strength each season as she creates wearable clothes designed for working women — meaning yes, almost everything has pockets.
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Earlier this year, she announced she would be launching her own make-up range, which got everyone excited. After the huge success of her collaboration with Estée Lauder in 2016, much of which sold out repeatedly, it made sense this would be her next business move.
Her own range, titled Victoria Beckham Beauty, is due to launch September 14 and we are actively stalking her Instagram for as many sneak peeks as possible. Here's what we know so far.
Interestingly, the co-founder and CEO of Victoria Beckham Beauty is Sarah Creal, the previous head of global make-up development and marketing at Estée Lauder. After the roaring success of this collab back in 2016, she has now joined Beckham's own brand.
This gives us high hopes for the range, as personally I loved what she created for Estée Lauder. There were products for a polished yet slightly grungey look — think sophisticated yet edgy, including lots of dark navy, khaki green and eye glosses.
A lot of the images already shared of her own range look to have some similar looks, so if you're mourning the loss of anything from that limited edition collection, you may be able to get your fix once again.
Only yesterday, Beckham shared the packaging which looks exactly how we expected. In stark contrast to her Estée Lauder collaboration, which was super-luxe with lots of gold detailing, this is slick and minimal.
Only the outer-packaging has been shared so far, but we're sure it reflects what's inside. We are also delighted to see it's made from 100% post-consumer waste and Beckham has spoken about her desire to make the brand as environmentally friendly as possible whilst also acknowledging they are by no means perfect.
"Sustainability is at the heart of modern luxury. As a company, we are committed to making the ethical, earth-friendly choice wherever and whenever possible. But we don’t believe we’re sustainable enough yet. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty. It's part of being a beauty brand in motion. Beauty in Motion."
What can we expect from the range?
It seems that rather than this being a stand-alone business for Beckham, this is really a continuation of the brand she has already created. The woman that has already bought into her clothing range, is the same target market for her beauty brand. Talking about this herself on her Instagram page, Beckham says;
"In fashion, it's what do I want in my wardrobe. With beauty, it's what do I want in my make-up bag. What do I believe that my customer and the Victoria Beckham woman wants in her make-up bag."
The 'Victoria Beckham Woman' is a big part of her branding and something that is a very appealing aspect of how she runs her business. Her clothing range is designed around a specific type of woman; one who wants to look polished yet cool, be smart yet comfortable and do so with buckets of personality, and as we said before — pockets!
Beckham has said she wants to "...create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”
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So far, we haven't seen much of the products, apart from the few images on the brand's official Instagram account. On her own website, there is simply a photograph of a deliciously smudged smokey eye and an option to leave your email for more information — of course, I signed up immediately.
In the image shared, there are eight products which Beckham has said will be "available at an accessible luxury price-point" Although no further details have been released about the pricing, affordable luxury makes us hope it will be closer to MAC prices than Tom Ford.
Where can you buy?
You won't be able to pick this up in a store just yet, which sadly means no swatching — arguably the best bit about make-up shopping.
Instead, it will all be available via Beckham's website for the time being. Although, we expect it to be popular so we're sure it'll make its way to a bricks-and-mortar store soon enough.
The range will also be cruelty-free and cater for all skin-tones. There are also hints at perfume in the works too, so watch this space.
Header image: @victoriabeckham
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