WATCH: Party Perfect Hair With Brown Sugar

  • by IMAGE
  • |

Using L’Oréal Professionnel and Kérastase, the award-winning team at Brown Sugar create dramatic looks that will more than measure up to the most Haute-worthy of occasions.

Since its launch in 2005, Brown Sugar by Sugar Culture has revolutionised hairdressing in Ireland by combining high-end hair and makeup under the same roof; firstly on South William Street, before expanding into Blackrock and Ranelagh, Sugar Culture and Sugar Daddy, the men’s premium barber shop. 2016 saw the opening of the Sugar Culture Institute for Hair & Make-up, an exciting training opportunity for junior hairdressers.

All salons use a selection of products from ranges Kérastase, Shu Uemura Art of Hair and L'Oréal Professionnel. Brown Sugar has frequently received awards, and in 2010 and 2015, created headline shows for the annual Irish L'Oréal Colour Trophy Awards. The Sugar Culture tribe also won big at the annual IMAGE Business of Beauty Awards, with Roy Leigh winning Best Hairstylist in 2015, chief executive Mark O’Keeffe winning Beauty Innovator of the Year in 2016, and trainee Shannon Mulligan winning Best Bloody Brilliant Blow-dry in 2017.

Hair: Laura Reid and Roy Leigh

Makeup: Dearbhla Keenan and Eilis Downey

Styling: Rob Condon

Videography: Ian James White


Photography: Mark O’Keeffe

Models: Asheena & Naomi - Assets Models

Location: Dublin City Hall.

Location blurb: City Hall Dublin is one of the most stylish venues in the city. Beautifully restored to its original architectural splendour, it provides an exclusive location for weddings and corporate events. With capacity for both intimate “I do’s” and spectacular gala dinners for 200 guests, our magnificent Rotunda is the ideal location to host guests. As a prime City Centre location, we offer guidance and expert care throughout the process of booking our venue. We cater for corporate clients, gala events, civil and secular ceremonies. For further details or to arrange to visit the venue, contact us on; T: 01 222 2204| E: | W:| Twitter: @DublinCityHall | Instagram: @cityhalldublin

Look 1 – Naomi 

Joanne Hynes Coat €250 @ Dunnes Stores


Gold Synan O’Mahony Dress €999 @ Design Centre, Powerscourt.

Look 3 – Naomi

Navy Wrap Maria Grachvogel Dress €2259 @ Emporium Kalu Naas

Aria V Necklace €55 @ Divine Boutique Manor Mills Shopping Centre Maynooth

Lost Ink Shoe €55 @ Divine Boutique Manor Mills Shopping Centre Maynooth

Belt €13 @ Mango @ Swords Pavilions


Look 4 – Ashenna 

Umit Kutluk Dress €1650 @ Umit Kutluk 27 Merrion Square Dublin 2

Shoes €65 @ River Island

Oscar de la Renta Earrings €349 @ Loulerie Chatham Street Dublin 2

Ring €6.99 @ H&M @ Swords Pavilions

Look 5 – Naomi 


Jumper €27 @ H&M @ Swords Pavilions

Umit Kultuk Red Dress €3650 @ Umit Kutluk 27 Merrion Square Dublin 2

Oscar del Renta Necklace €779 @ Loulerie Chatham Street Dublin 2

Look 6 – Ashenna 

Synan O’Mahony Dress €1299 @ Design Centre Powerscourt

Umit Kutluk Belt €250 @ Umit Kutluk 27 Merrion Square Dublin 2

Paula Rowan Gloves €589 @ @ Emporium Kalu Naas

Oscar de la Renta Earrings €465 @ Loulerie Chatham Street Dublin 2

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