Ask The Expert: What Is Hyaluronic Acid?

Jennifer Rock a.k.a. The Skin Nerd demystifies the biggest beauty buzzword of the last couple of years.

You might have heard the term hyaluronic acid several times in relation to skincare and just let it wash over your head. It sounds scientific, and the word acid is scary. Why would I put acid on my face? Well, that's for another day. The term 'hyaluronic acid' first stopped washing over my head when I heard Jennifer Rock describe it as having the ability to turn skin that resembled a raisin to having the plumpness of a grape, so I asked her to explain a little more.

When did hyaluronic acid first enter the universe?

"Skincare follows fashion and catwalk trends. Hyaluronic acid was THE skingredient for 2015 and 2016 and still carries its own weight into 2017. Rightfully so, as it is a humectant."

What's a humectant?

"It means that it has the ability to pull water to an area and thus swell it so that it makes the skin visibly plumper and fuller. It is a known hydrator but beware, you need to be careful of depending on it too much if it is being used alone."

READ MORE: Ask The Expert: How Long Do I Need To Use A Skincare Product Before I Start Seeing Results?

Why? What's the worst that can happen from over-hydrating your skin?

"Due to its ability to bring moisture to the area, if it is used solo and in a dry climate or atmosphere it can dehydrate the skin as it draws the lack of moisture to the skin. I love to mix it in with another oil-based serum so it locks the nourishment in."

What are your favourite products containing hyaluronic acid?

"Yon-ka Masque No.1 and IMAGE Skincare Ageless Total Pure Hyaluronic Filler are two favourites of mine, as well as Pestle & Mortar’s Pure Hyaluronic Serum."



Seoulista Super Hydration Instant Facial, €8.99


A gel-like mask infused with hyaluronic acid.


The mask contains natural coconut and hyaluronic acid and is packed with vitamins and antioxidants. All the good stuff.


Leave it on a freshly cleansed face for twenty minutes or more to reveal skin that feels smoother, plump, soft and purified. It's like giving yourself a facial. If you take it off carefully and place it back in the packaging, you can get another wear out of it, and you can stick your finger in and use up all the leftover serum on your neck. Big night out planned? Wear it for 30 minutes, wait another 30 minutes before doing your make-up then watch your make-up glide on. Use it again the next day to get rid of any drinkles. Wear it on a long-haul flight too, if you're fancy.


You can buy the full Seoulista range at €8.99 a mask from Dunnes Stores or from all good pharmacies.

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