IMAGE Media is the number one place for Irish women to access premium lifestyle content. Our goal is to reach every tuned-in woman in the country with our 360 degree experiential, printed, social, video and digital offerings. We are currently seeking an Acting Digital Editor (maternity cover) from July 1.
Who you are:
You’re a senior experienced editor who is passionate about digital media. You have proven experience in generating and engaging online audiences and managing a team.
You will report to the Editorial Director and work with the Deputy Digital Editor, Junior Editor and in-house Staff Writers, Social Media Manager, Branded Content Editor and a pool of freelance contributors.
You are a strong editor, brimming with ideas and passionate about curating the ideas of a team to write top-quality content in line with the IMAGE Media brand and talking to our audience.
You have a strong understanding of editorial integrity in a media environment.
You understand how to drive traffic to the site, grow and engage a digital following, how to manage social profiles, and you thrive on developing content strategies tailored for a social audience.
Editorial leadership / Ideation: Drive traffic and engagement through consistently compelling content, aiming to increase both unique users on site and follower growth across all social channels. Manage and lead the SEO strategy, balancing data-driven commissioning with gut instinct.
Brand guardianship: Own and protect the overall tone, aesthetic and values of IMAGE.ie, while understanding what appeals to the IMAGE reader. Balance the brand’s commercial commitments with editorial integrity, and represent the brand at industry events.
Team management: Lead daily team meetings and develop ideas with staff writers. Set individual KPI goals within the team to contribute to traffic. Manage morale and act as representative on the team’s behalf, for matters including annual leave and other HR issues. Manage external contributors and budget.
Copy-editing: Maintain and manage copy-editing process, to ensure highest standards. Take responsibility for the in-house style guide, updating and expanding, as required. Manage proofing process with the commercial team.
Insights and audience development: Stay up to date on relevant industry trends, Google Analytics and other analytics and monitoring tools. Present insights at weekly meetings and incorporate them into overall strategy.
Site optimisation and UX: Manage troubleshooting and raise any bugs / CMS issues for immediate resolution.
Strategy: Create monthly strategy outline informed by data-driven insights and industry trends. Present at senior management meetings, as required, and file a weekly report to the CEO.
Legal and ethics: Flag potentially sensitive material and stay up to date on defamation laws.
A minimum of five years industry experience.
Systems: Knowledge of WordPress, SEO (including technical SEO skills, meta-data, keyword research, content strategy and link-building tactics) and digital media best practices.
Social media: Experience designing social media strategies; building site traffic via social; experience using social scheduling software (Sprout).
Creative: You have ideas for developing new audiences and improving the reader journey online.
What you’ll do:
You will be the Acting Digital Editor (maternity cover), leading and managing the team on a daily basis to ensure IMAGE.ie is the leading space for Irish women to access premium lifestyle content.
You will monitor the website, social and email analytics to provide regular reports and support the leadership, editorial, production, commercial and client services teams at IMAGE Media.
You will ensure constant growth in traffic and engagement on site and social, working with the Social Media Manager.
You will be informed about competitor activity and ensure we lead the field across our key pillars of fashion, beauty, business and lifestyle.
You will collaborate with departments to create engagement plans and strategies to increase reach and impact for major projects, including events.
You will support engagement initiatives and maintain projects that involve reader-driven or responsive content.
You will have set traffic KPI targets to meet each week and month. You will report in weekly, and monthly, to the IMAGE Media senior management team to report on progress and you will host daily and weekly ideation and content strategy meetings with the editorial and branded partnership teams.
To be successful at IMAGE Media, you are:
Professional and self-motivated
Enjoy working in a fast-paced team environment
Agile and flexible
Someone who enjoys problem-solving in an ever-changing environment
Inspired to lead and enable your team
Inspired to push boundaries
Able to work on your own initiative, but at the heart of it you’re a team player.
If this sounds like you, we’d love to hear from you. The closing date for applications is Friday, June 3. Please send your CV to [email protected] And if it sounds like someone you know, please share this exciting opportunity with them!