We talk to Margaret O’Rourke about her gorgeous jewellery store, MoMuse in Dublin’s Powerscourt Centre…
Tell us about setting up shop?
It was 2009 when we set up bow deep in the recession as back then there was lots of commercial property for rent. We saw an opportunity in Powerscourt and decided to go for it. We were coming into it with freshness and open eyes and we didn’t really have high expectations as we were not there in the boom times so anything at all was a bonus! Many people felt we were very brave in opening as there was so much doom and gloom about. As the years progressed, each of us were developing our own brands under the umbrella of bow and in a sense you start to build your own confidence in your designs and inspiration as well as building customer relationships and meeting new people.
I feel now that I have developed my own stand-alone shop and celebrated 10 years of my brand, that I am delighted it happened slowly and steadily. It’s been a great evolution: coming from being in a team to standing solo, and I value my customers so much as they are the reason I can expand and grow.
What has been your favourite moment?
It has to be seeing my brand name, MoMuse, over the shop door. I never thought I’d have my own shop!
What is your favourite piece in MoMuse?
My favourite things in store is the new 9ct rose gold collection that I’ve been working on for the past six months. The little hammered disc pendant and earrings are getting a great reaction. Also having it made here is an added bonus.
Is there a particular piece of jewellery that is sentimental to you?
I have my mother’s wedding band she left me when she died. I treasure it.
What is your design ethos?
Make it simple but significant! I like simple, classic designs and feel that comes across in my designs.
What is your customer care ethos?
I think it’s so important not to push sales on customers and to be warm towards customers in general. Also I’m very keen that the retail space is inviting and relaxing without a customer feeling they have to buy when they come in. They are welcome to call in for a browse and a chat, and lots of people do just that!
Where do you buy from?
Buying trips are mainly Paris and Italy, I would go twice a year. I continuously get inspired in Paris. I go bead shopping as well as sourcing other designers. I have found some lovely interiors for the shop.
Is the online jewellery retail space having an effect on you?
No, not really, I personally feel people want to feel, touch and try on. In many cases, if people don’t buy there and then, they usually ring up afterwards and get it sent.
Photography by Ailbhe O’Donnell