Tired of seeing an endless sea of Gucci belts and bags on Instagram? Well, hold onto your millennial-hating hats because life is about to get a whole lot more Gucci: the colossal brand announced on their Instagram yesterday that they are venturing into the world of decor this autumn so that your beloved home can look like the inside of a Gucci store…. how very Gucci of them.
Introducing #GucciDécor: a lineup of furniture and decorative pieces designed by #AlessandroMichele to personalize home spaces, featuring the House’s design motifs, patterns and codes. Gucci Décor will be launched from September in selected Gucci stores, online at gucci.com and selected specialty stores. Illustration by @alexmerryart.
Much like Alessandro Michele’s bold clothing collection, the decor features impressive and intricate motifs, luxurious velvet, plush, opulent hardwood, decadent paint, and fine handcraftsmanship; much reflecting the catwalk we collections we see on the runway.
The full collection features a selection of cushions, chairs, table trays, folding tables, a range of wallpapers in a mix of textures and prints, scented candles, wall dividers (because it wouldn’t be like Alessandro not to throw a touch of Renaissance into the mix) and porcelain ornaments – which are produced by Richard Ginori, a Florentine company founded in 1735. Decadent prints feature illustrations by Alex Merry Art as well as Gucci’s signature snake motifs and red and green colourway.
Crafted from porcelain and produced by Richard Ginori (@manifatturarichardginori), the renowned Florentine company founded in 1735, a glimpse at the #GucciDécor scented candles and incense burner embellished with motifs inspired by the House aesthetic. Designed by #AlessandroMichele, Gucci Décor will be launched from September in selected Gucci stores, online at gucci.com and selected specialty stores. Illustration by @alexmerryart.
Is this what happens when brands have mastered the retail industry? It would appear so; considering Fendi, Armani, Ralph Lauren, Hermès, Dior – and now Gucci – have all taken the leap into the alluring realm of interior design. Maybe it’s a strategic move by design houses to bridge the gap between one’s wardrobe and one’s home to create the ultimate package in luxury living?
The retail prices are not yet known but Gucci has said on its Instagram that the full collection is due to be available online from September. If Gucci is not your thing, you can join the queue of people waiting for Chanel announce their interior collection.