Last year it was nail varnishes, a few days ago lipsticks, and now Christian Louboutin is set to conquer the world of photography apps. The shoe designer is introducing the fashion world to Louboutinize, an iOS app that aims to “impart the joyous spirit of Christian Louboutin.”
“But what exactly is it?” We hear you ask in a strained voice. Well, get ready for the elevator. Louboutinize will help add a “uniquely Louboutin touch to your photos via the medium of exclusive filters with immediate social sharing options across Twitter, Instagram or Facebook. Rouge will help you “paint the town red in Christian Louboutin’s signature shade.” This is effectively a wash of the iconic colour found on Louboutin’s soles.
Crystallize promises to “add a little sparkle to your photos and crystallize a memory forever”, but it comes out a bit warped instead, with a shattered effect. Very cubist.
A photo posted by Christian Louboutin (@louboutinworld) on
Meanwhile, legs helps replace your bottom half with a perhaps better half. You splice your image from the waist down and mix and match with various variations of legs. As Louboutin says: “Whether you choose a trusted steed or a CanCan girl, sitting pretty or taking a stand, swipe through the pics until you’re ready to run with it.” Want to channel Olivia Palermo as she stomps through the lenses of a dozen street style photographers? You can now awkwardly do that. Look, someone somehow found a way to bring a minion into this.
A photo posted by Vogue Korea (@voguekorea) on
The app landed in the Apple Store last Friday. Will you be downloading?