Which Summer Print Suits You?

Nothing signifies the seasonal shift to summer quite like a print. They’re so cheery and interesting, so evocative of happy holidays and good times that even the most zealous monochromatic minimalist must surely be tempted by a brief encounter with a pretty pattern. And what better way to ring the sartorial changes now that the sun has finally come out to play than with a cheeky motif or a ditsy design – they look just as fresh on a sweater as they do on a pair of shorts.

If you’re a free-spirited style-setter who veers towards earthy, ethnic-inspired looks, then this year’s bohemian trend is right up your sartorial street. For a new-season take on the trend, invest in pieces that are less flower child and more woman of the world. You want your wardrobe to be a little bit dreamy, without being too earthy. Add a classic cut or a touch of tailoring for a hit of modernity and freshness. The bohemian sentiments of the 1970s were given a modern makeover for SS16 at Isabel Marant and Coach. They were infused with a definite hippie spirit, but there was nothing sloppy about cuts or silhouettes.

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Coach SS16


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Isabel Marant SS16

“Florals? For spring? Groundbreaking.” Perhaps not for Miranda Priestly, but this season’s florals have never looked fresher. Move over prim prints – bold, hothouse blooms and three-dimensional appliqué power flowers were presented at Rochas and Fyodor Golan, respectively. All you need to pull off this new-season trend is a demeanour that’s as confident as the blooms are bold (wallflowers need not apply). If you like to look boldly feminine, and relish the opportunity to experiment too, this is the look you’ll love this summer.

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Fyodor Golan SS16


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Rochas SS16

There was a wonderfully whimsical undercurrent to the spring/summer collections. The catwalks of Jeremy Scott and Marc Jacobs took a tongue-in-cheek approach to pattern, showcasing novelty prints in the form of multi-coloured water pistols and graphic illustrated faces. They made the ordinary extraordinary, but kept the cut of the clothes firmly grounded in the familiar. Humour yes, but folly no. Perfect for those fashion go-getters with an utterly eclectic aesthetic, this trend makes fashion fun, but never at the expense of looking foolish.

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Marc Jacobs SS16


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Jeremy Scott SS16

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