Naomi Campbell, Claudia Schiffer and Cindy Crawford have just joined Olivier Rousteing’s #BalmainArmy. The three ‘Original Supermodels’ star in Balmain’s Spring Summer 2016 ad campaign, photographed by Steven Klein, debuted – in classic Olivier Rousteing style – on Instagram.
2015 was all about the Kardashian/Jenners for Balmain, and the #BalmainArmy has also included Rihanna, Gigi Hadid, Joan Smalls, Jourdan Dunn and Cara Delevingne. This SS16, Balmain is bringing back three of our favourite nineties supermodels (there are seven – Naomi, Claudia and Cindy of course, plus Kate Moss, Christy Turlington, Linda Evangelista and Stephanie Seymour).
“It’s a new chapter for Balmain,” Rousteing told Vogue. “Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
This “new chapter” is certainly a change from Balmain’s previous millennial stars. Olivier recognises the Kardashian-Jenner fashion influence and has never shied away from his love of them – Kim and Kanye were the stars of Balmain’s SS15 campaign, Kendall and Kylie were stars of Balmain’s AW15 campaign and Kendall helped Olivier announce the Balmain x H&M collaboration back in May of last year. The Kardashians and Jenners are regularly photographed in Balmain. North West has been wearing custom tailor-made Balmain since she was two. Rousteing, the creative director at Balmain, tailor-makes her clothes – Balmain doesn’t even have a kids collection.
None the less, we’re glad of the reminder of the original supers. Check out Balmain’s SS16 show below.