Fashion icon Alexa Chung is collaborating with long standing icon of the high street, Marks & Spencer.
Archive by Alexa will bring pieces from the M&S fashion archives back to life for 2016, using Alexa’s unique approach to style.The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team.
“I have always had an affection for Marks & Spencer”, Alexa said of her new collaboration. “I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous”.
Arghhhhhh!! SO excited to finally be able to announce that I have curated a collection for @marksandspencer made up of pieces from their incredible archive! It’s been a hugely exciting project to work on these last few months and I’d like to thank everyone who helped bring this pink pie crust blouse back into existence for this delightful Polaroid shot by @tomcraig ❤️❤️❤️❤️❤️❤️❤️ #archivebyalexa @nextmodels
“It was a hugely insightful experience allowing Alexa full access to our Company Archive”, Steve Rowe, Executive Director of General Merchandise at Marks & Spencer commented of the process, which will introduce modern fabrications and an updated colour palette. “Marks & Spencer’s history is vast and quality design has always been paramount;” he continued, “therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart”.
This project is the first of the ‘M&S &’ series, which will see the high street retailer collaborate with some of today’s most exciting designers, brands & fashion icons.
The 31 piece collection will debut in April 2016 and will be available in selected stores and online at www.marksandspencer.ie