And just like that, the wardrobes of young women everywhere were filled to the brim with all things Puma. Kylie Jenner has partnered with the brand to promote their new lightweight trainers (they’re black and rather clunky looking but who cares, we must buy them right?) and it’s all very #Fierce.
Now more than ever, the sports chic look is as relevant, if not more so, than what you’re seeing on the catwalks. In fact, fitness attire is perhaps the only section of our wardrobe where we’re happy to wear something emblazoned with a brand logo. First, Kylie reignited our love for Adidas (currently this writer is head to toe in black adidas and feeling super fresh), and now it’s Puma’s time to shine.
The youngest member of the Kardashian/Jenner family has joined rank with Rihanna, who recently collaborated with the brand on a whole new collection for both men and women, FENTY PUMA for fall 2016. This follows the success of her first partnership with the brand, where she too endorsed a particular pair of trainers. If Kylie’s to follow suit, we can expect a whole range of sportswear from her too.
In fact we’re going to go right ahead and assume we can expect Kylie to come across with collections in everything from underwear to at home hair dye jobs (she recently opted for a midnight blue hue) to fragrances and she’ll probably get in on the interiors action and home baking too. Then she’ll run for president.
Watch this space, you heard it here first!
A photo posted by King Kylie (@kyliejenner) on