Last time we wrote about Katy Perry’s sartorial game, she was teaming up with Moschino for one killer campaign and just now, she’s been named as the face of H&M, starring in their forthcoming Christmas campaign. As far as brand and celebrity collaborations go, this one makes perfect sense. Though mega-famous, Katy still retains that ‘everygirl’ vibe and H&M is a brand that will likely sit well with the shopping habits of her loyal fan base.
Commenting on the forthcoming partnership, Perry says “H&M was one of the places where I first began cultivating my personal style… I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cosy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson.”
Katy Perry joins rank with past faces of H&M, including Gisele Bundchen, Lady Gaga and Beyonce.
Excitement is mounting at H&M HQ, ahead of their global television and print campaign that will “”We are so thrilled that Katy Perry will star in our campaign this holiday season,” says Pernilla Wohlfarht, H&M’s head of design. “We love everything about Katy, from her incredible talent and energy to her playful sense of personal style.”