Yesterday saw the launch of ‘Art Is On’ in Brown Thomas. This new campaign sees the department store collaborating with the urban artist Maser and marrying his iconic colourful style with this season’s pop art trends. Maser has taken over the store windows of all of BTs department stores and has reinvented the iconic Brown Thomas shopping bag – make sure to nab one this weekend when they hit stores because we’re talking limited edition and until stocks last.
Maser is happy with the partnership saying that “being in the Brown Thomas windows is a landmark location for my art. I see the windows as an iconic space where the city can see and engage with my work as they walk down Grafton Street. It’s a new and exciting opportunity using fashion in my work, fashion is art but it’s less permanent and is expressed through form and fabric. Colour is where art and fashion fuse and that’s what I have been working from. I see myself as a messenger. I’d like to bring joy to the street with my art”.
Brown Thomas decided it was time for a bold and bright turn after noticing the growing influence of “Art Pop” on the catwalks – Prada and Céline were particularly enraptured. ‘Art is On’ continues until Sunday, May 18th and over the next month there will be a series of tie-in events in the store with the beauty teams getting on board from 1st – 11th May. For more information see brownthomas.com
Jeanne Sutton @jeannedesutun
Images from Instagram.