Last year high-performance underwear and yoga pants brand Dear Kate got a huge push on Twitter and Instagram when they posted a photo of ‘real women’ with the overlay ‘The Perfect Body’. It was a reaction to a Victoria’s Secret campaign with a similar arrangement – only the Dear Kate image depicted women of all sizes.
Shonda Rhimes, the showrunner behind Scandal and Grey’s Anatomy, retweeted the campaign.
— shonda rhimes (@shondarhimes) October 31, 2014
Model Kate Upton posted it on Facebook. It was a huge win for diversity and body positivity.
Regram @justbobbibrown #prettypowerful
A photo posted by Kate Upton (@kateupton) on Nov 1, 2014 at 5:44am PDT
Now another lingerie brand is getting on this brilliant bandwagon. Lane Bryant’s #ImNoAngel campaign is garnering consistent praise for its 30-second ad featuring stunning plus-size models, including Ashley Graham. They’re upfront about being sexy and unapologetic about it, with all the models declaring “I’m no angel’ to the camera.
That tagline and trending hashtag #ImNoAngel is a response to the same brand Dear Kate was taking to task for its depiction of one ‘perfect’ body type. Fans are sharing selfies with the hashtag. It’s one great love-in. Between this and Dove, we’re loving what marketeers are thinking up these days to celebrate all facets of human beauty.
Follow Jeanne Sutton on Twitter @jeannedesutun
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