There was a hive of activity on Dublin’s Grafton Street as Ireland’s first standalone Urban Decay Boutique opened. Guests on the day included Kathryn Thomas, Rosanna Davison, Aoibheann McCaul, Chloe Townsend, Rozalind Lipsett, Kerri Nicole Blanc, Michele McGrath and Alison Canavan as well as Ruth O Neill, while DJ Cici Cavanagh took to the decks on the night.
Urban Decay is beauty with an edge. It is feminine, dangerous and fun…appealing to anyone who relishes their individuality and dares to express and it’s just opened its first Irish store on Dublin’s Grafton Street.
The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous and fun), the Irish boutique is like no other store you’ve ever seen. From the moment you step inside, you feel like you’ve died and gone to a luxurious UD wonderland. We’re talking ten makeup stations over two floors and reclaimed wide-beam flooring to counterbalance all the chrome fixtures and keep the space warm and inviting.
The pad also includes a UD Lounge on the first floor, which houses a ring of light selfie wall with an interactive screen to share photos within the store and on your own phone. where you can upload photos of your new look online, and an Instagram screen on the ground floor, where they will share all your Urban Decay love. This new space is more than just a store; it’s the ultimate beauty hangout.