The Tara Building in Dublin was the location where jewellery brand ALEX AND ANI lovers gathered to celebrate the first Irish Charity by Design bangle in aid of Pieta House.
Guests started their day on a positive note by taking part in party yoga instructed by Yogi Lee Tracey as well as enjoying music provided by DJ Tiffany Depuis.
ALEX AND ANI’s Charity by Design series empowers non-profit organisations by sharing time, resources, and talent to elevate their missions. Pieta House CEO Brian Higgins spoke about the significance of being the first Irish charity to be involved.“We are honoured that ALEX AND ANI want to help us share our message in such a powerful and beautiful way. The butterfly charm on the bangle represents change, beauty, diversity and strength and of a future for clients of Pieta House and for all of us.”
10% of every bangle sold goes directly to Pieta House – which offers free-of-charge therapy to those suffering from suicidal ideation, those who have been bereaved by suicide and people who are engaging in self-harm – with a minimum donation of €5000 promised.
Some friends of the brand that were in attendance were Michele McGrath, Annmarie O’Connor, Louise Cooney, Gail Kaneswaran, and Emma, Claudine, and Ashley Kehoe.
Photos: Darragh McDonagh