We first heard about it two years ago and finally Ivy Park is here – the new activewear label co-founded by Beyoncé and changing the game in sportswear. “Mixing high performance technical styles with fashion-led casualwear, it’s a brand inspiring us to stay strong, healthy and happy – no matter what your sporting ability or body shape.”
The collection is affordable, and it’s not just sportswear. You can certainly buy yourself a whole new ***flawless gym wardrobe, but the collection is not all high performance leggings, there’s everything from baseball body suits and print parkas for casual wear too.
Speaking to The Telegraph about working with Queen B, Topshop boss Sir Phillip Green said she is a perfectionist – “She’s super cool. When you get rid of all the people she comes in with, she says hi to everyone, and sits down, and off you go. You’re told you only have 40 minutes, and then three hours later, I’m like, ‘Try that on, try that on…’ We laugh and joke and it’s easy. No stress.”
Watch Beyoncé’s Ivy Park video below and shop the collection at Topshop.com.