Rosie Huntington-Whiteley has been killing it on the beauty front of late (in fact, she’s one of the reasons we can’t relax in the bath without resisting the urge to scroll through Snapchat). So much so, she’s now taking a sidewards step from her mega-successful Rosie For Autograph lingerie and loungewear franchise and focusing her energy on the exciting world of cosmetics. Launching her debut beauty collection with M&S, Rosie’s smart enough to see the business opportunities within her newfound position as a powerful beauty influencer. Unlike a lot of other celebrities who just launch a line of this or that because they’ve garnered an audience who’ll buy it regardless of their expertise, Rosie’s been working in the modelling industry for over a decade, learning from the best in the beauty business, what works and what doesn’t. In short, whatever she’s fronting, we trust it.
What gets us really excited is to learn that this is a 51-piece collection and it’s been put together with a ‘girl on the go’ kind of logic, meaning it’s not only high-quality stuff but it’s going to be easy to use. We adore the rose gold packaging; it’s sure to be a hit with not just the Snapchatting generation but women of all ages.
Here’s what Rosie’s got to say about her forthcoming launch, due to hit shelves in February.
‘After over a decade of working as a model, I have been fortunate to have access to some of the best products in the industry. From this, I’ve been able to define my own ‘look’ and get a strong understanding of exactly what works to achieve it – and what doesn’t! When it comes to my own make up, I like to keep things simple; ‘pretty natural’ is my go-to look and I wanted my own collection to reflect this and make it easy for others to achieve the same.’ Rosie Huntington-Whiteley
Let’s take a look and see what’s in store. Grab a cup of tea; we’re going to be here for a while.
AMAZING RADIANCE CREAM/ €24.00
A lightweight, moisturising cream infused with illuminating pigment that adds instant natural radiance to the skin. Complexion is brighter, smoother and suppler whilst creating the perfect base for make up. Use as a subtle highlighter on targeted areas or all over the face for a natural radiant complexion.
MIRACLE CONCEALER/ €19.00
A creamy complexion-correcting product that results in weightless, buildable coverage that leaves the skin hydrated and provides a natural soft focus. Lightweight, hydrating and seamlessly covers imperfections, leaving skin looking flawless. Available in two shades.
STARSTRUCK CONTOUR/ €20.00
‘Killer Contour’ is a blendable chubby stick that creates long-lasting, silky-smooth colour coverage to create a striking, yet natural, contoured finish especially when used together with the Starstruck Highlighter.
STARSTRUCK HIGHLIGHTER/ €20.00
A silky-smooth illuminating highlighter, the ‘Get the Glow’ chubby stick is made with light-reflecting pearls to add subtle shimmer and radiance to the cheeks, brow bone and bridge of your nose for an instant luminous glow.
TRANSLUCENT FINISHING POWDER/ €24.00
An ultra-fine, weightless powder that helps to minimise the appearance of pores and create an overall flawless looking complexion. Skin appears smooth, fresh and even all day long.
HIGHLIGHTER POWDER/ €24.00
A multi-purpose face and body highlighter powder, this weightless highlighting powder naturally emphasises and flatters everything from cheek bones to décolletage.
A matte yet brightening weightless bronzer that gives the skin a natural sun-kissed silky glow. The soft focus effect makes skin appear smoother, radiant and subtly enhanced. Available in two shades; Bronzed Beauty and Magic Contour.
CREAM BLUSH/ €19.00
Velvety soft, ultra-smooth and easy to apply, the cream blush colour is subtle and gives an overall natural glow from within. Available in four shades; Nature’s Blush, English Rose Flush, Camisole Blush and Romantic Flush.
EYESHADOW QUAD/ €24.00
Ultra-blendable creamy and smooth formulations that offer buildable and intense colour for long-wear. Available in four shade palettes; Ballet Slipper, I Feel like a Million Dollars, Copper Gold Rush and Deco Diamonds.
CREAM EYESHADOW STICK/ €17.00
Long-wearing, velvety soft colour sticks that glide over the eye area smoothly for non-crease, comfortable wear. Available in four shades; Movie Star Crush, Almond Eyes, Sparkle & Magic and Feline Fox.
DREAM BIG LASHES/ €20.00
Extreme volume mascara that results in smudge-proof, clump-free application thanks to its easy to use brush that effortlessly separates and defines the lashes for maximum length and volume. Available in Black and Black/Brown.
For exaggeratedly long lashes, this buildable yet lightweight mascara defines lashes for comfortable, all day wear. Available in Black and Black/Brown
LIQUID EYELINER/ €19.00
An intense black liner that provides the ultimate precise line in a rich, deep carbon black shade. Versatile, long-lasting and quick dry for a dramatic yet sophisticated finish. Available in Intense Black.
GEL EYELINER PEN/ €17.00
Using a glossy and gel-like formulation, this liner gives a flexible, smooth and precise finish of intense colour. A buildable, blendable and long-lasting professional finish. Available in four shades; Rock Princess, Envy Me, Star Empire and I’m a Fox Star.
EYEBROW PENCIL/ €13.50
An essential tool for helping shape and define the eye area and overall facial features; this easy to use, powder soft brow pencil glides across brows to help them look naturally fuller and groomed. Available in two shades; Natural Brow 1 and 2.
Super-creamy infused with brilliant colour, lips feel nourished, hydrated and smooth. These lightweight lipsticks contain Argan Oil for maximum hydration and long-lasting vibrant colour. Available in 12 shades; Silk Rose, Camisole Blush, Dolly Baby, Rose Lace, Lady Rose, Supermodel Kiss, Nude Mink, Look of Love, Silk Cami, Nude Blush, Laugh out Loud and I Love You So Much.
LIP GLOSSY/ €17.00
Balmy, hydrating colour sticks that leave the lips feeling nourished and looking silky soft. Available in four shades; Sweet Nothing Kisses, Lights, Camera, Action, Supermodel Smile and My Best Girl Friend.
LUXURY BRUSH COLLECTION/ €38.00
A set of four multi-tasking cosmetics brushes to enhance the products within the collection and ensure a professional and flawless finish.