It’s Chanel No 3. for screen star Keira Knightley as she reunites with Oscar nominated director Joe Wright for the latest Coco Mademoiselle advert (see below for the stunning and Avengers-esque). This marks the third time the duo have worked for Karl Lagerfeld and company, having shot two shorts in 2007 and 2011. Both campaigns have been stylish successes and we have no doubt that the modern modish number they released this week will convert even more people to the delicate and effervescent scent.
Knightley seems to be really embracing her role as the face of Chanel lately, she famously married in a short off-white number from the house, and in recent days revealed that her wedding dress – which she has recycled over the past few years at premieres and fundraisers – was destroyed by her friend’s errant glass of red wine. She has been forgiving and philosophical about the mishap, saying “a good night is a good night and when a dress has had its time, maybe it’s had its time. I’m pretty sure I can get it out but, if I can’t, I’m happy with the memory of a good night and the story of how the dress got destroyed.”
This new advert marks the umpteenth time the actress has worked with the visionary Joe Wright. Their working relationship dates back to 2005 when Keira landed the role of Lizzie Bennet in his dreamlike interpretation of Pride and Prejudice. Wright told Knightley in no uncertain terms that her flawless pout was banned under his directorial watch while they were shooting the regency romance. The two have one of the most productive director-muse relationships in Hollywood, having brought classic novels Atonement and Anna Karenina to the screen. On Graham Norton last week, the Chanel spokeswoman recounted how he begged for the pout back when it came to Coco Mademoiselle.
This Coco Mademoiselle short is playful and effortlessly cool, showcasing Knightley as an international woman of mystery with an understandable penchant for Chanel. Attending a futuristic party in underground Paris, the man whose affections she captured mixes among noir-clad scenesters while The Zombies’ She’s Not There completes the retro vibe. Knightley eludes and teases in layered and nearly-sheer gown, drawing the gentleman in with the bottle of the scent. It doesn’t hurt that she was born with that face either. And that tailored jumpsuit as she drives an antique powerboat down the Seine at the end? Very old-school Coco Chanel and totally perfect.
Jeanne Sutton @jeannedesutun