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This €7 Foundation Has A 25,000 Person Waiting List

Budget foundations are coming into a league of their own. A reduced price doesn’t mean skimping on quality and the proof is in this (well, and these) newest gem from The Ordinary (purveyors of brilliant, faff-free skincare). Rejoice because they are launching two foundations: The Coverage Foundation, a highly pigmented base to give you full coverage and The Serum Foundation, one for moderate coverage with a light, serum-like texture.

If the price doesn’t make you keen – can you beat €6.90 (for the serum) and €6.67 (for the full coverage) per bottle? We think not – the fact that it’s a genuinely great product with excellent colour options for the palest of pale will make you want to purchase many bottles. But, word has gotten around the beauty-based campfire that this is the new ‘it’ foundation – with the rumour that 25,000 are on the waiting list.

So what exactly is it that makes it so special? The Ordinary is beloved by beauty experts for their use of high-tech ingredients, and ethical production practices and they are a favourite of industry pros. They are also made so you can find an exact shade match. Each of the two foundations is available in 21 colours over three categories. It’s 1 for fair to light tones, 2 for medium tones and 3 for darker tones. A second number designates the depth of the shade from 0 (the palest) to 3 (the darkest), and then, a letter P (pink), R (red), Y (yellow) and N (neutral) indicate your undertone.  So, for example, I’m 1.0N which is Very Fair.

Out of the two, my favourite is The Serum Foundation.  It’s a semi-matte, natural finish and you’ll see your skin underneath – exactly what a day foundation should do.

You can order the foundation HERE

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