Beauty Queen

It’s only January, but product fever is already sweeping IMAGE Towers as our 2010 Beauty Awards get under way. It’s a mammoth project and currently the beauty department resembles something akin to a Sephora stock room, with countless boxes of goodies entered by companies from all around the world. Only products launched within the past year are allowed to enter and once we finally manage to sort through the thousands of entries; file, tag and pack each one away; we will send them out to our judging panel of industry experts – ranging from dermatologists to celebrity hairdressers – who will spend the next month putting each product through its paces. The results of the awards ceremony will be featured in the May issue of IMAGE, but if previous years are anything to go by, hissy fits, breakdowns and total bedlam in the beauty department are a given between now an then. We’ll keep you posted.

Liz Dwyer, Beauty Editor