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‘Platforms like TikTok Shop have transformed how beauty brands connect with their audience’
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We sit down with the co-founders of TBM Solution, the e-commerce fulfillment company behind Ireland’s biggest beauty brands, to talk about innovative solutions, global scaling, and how TikTok Shop is changing the game.
When stocking up on our favourite beauty products, it’s easy to take our online experience for granted – browsing what’s in stock in real time, adding it to the cart with a swift click, and expecting a home delivery in just a few days’ time. But behind the scenes, there’s an intricate process at play and pulling the strings is e-commerce fulfillment company TBM Solution.
Founded by Alan Eustace and Ed Corkery in 2017, TBM Solution has been vital to the success of powerhouse beauty brands across Ireland and the UK, fulfilling orders for big names including Made by Mitchell, Tatti Lashes, Sosu Cosmetics and Novomins, to name a few.
“We launched TBM Solution with one mission: to take the stress out of logistics so our clients could focus on building their brand,” explain the co-founders. “Now, we’re a global fulfillment partner built for modern beauty and lifestyle brands that want more than just warehousing and shipping. We’re a team that believes in people, in proactive partnerships, and in solving problems before they arise.”
Ed has a strong entrepreneurial background running a consumer electronics business that sold through Amazon and eBay, while Alan has had a long career in logistics, supply chain management, and international shipping. Together, they make the perfect pair for understanding client-facing solutions.
“We saw first-hand what growing brands truly need: reliable, scalable fulfillment that feels personal. So we built TBM Solution around that philosophy.
“Sure, it’s about logistics – about getting products from A to B. But for us, fulfillment also means the satisfaction and growth our clients experience when their business runs smoothly, their customers are delighted, and their brand is thriving. It’s that sense of ease and confidence when you know everything behind the scenes is handled. That’s the experience we aim to deliver.”
Today, TBM Solution operates three warehouses between Dublin and Bedford in the UK, partnering with brands that are disrupting the FMCG (Fast-Moving Consumer Goods) industry, from quickly scaling beauty brands on TikTok to premium skincare labels expanding into new markets.
So, why are big names in beauty choosing TBM Solution over other fulfillment companies? Ed and Alan say it’s down to their comprehensive services, expertise in discovery commerce, and bespoke approach.
“Our name says it all: TBM stands for ‘Total Brand Management’, and ‘Solution’ – singular – reflects how we simplify complexity for our clients. Whether you’re launching a new range, going global, or tackling peak-season demand, we’re the one partner you need.”
TBM’s services cover the full spectrum: warehousing, pick and pack, cross-border distribution, B2C and B2B fulfillment, customer service support, returns management, and more. And the brand does it all with speed, accuracy, and care. “We’ve helped brands scale from their first influencer collaboration to delivering tens of thousands of orders weekly through TikTok Shop and DTC platforms across Ireland, the UK, and beyond.”
TBM understands how crucial social media avenues are to brand discovery, where content, community, and conversion come together. “Platforms like TikTok Shop have transformed how beauty brands connect with their audience, and we’re right there with them, powering back-end operations so they can focus on going viral. From packaging that pops on screen to same-day shipping that keeps customers buzzing, we help brands deliver on the promise of their online presence.
“One of our clients Made by Mitchell achieved a record-breaking €1 million in sales within 24 hours on TikTok Shop UK, marking a significant milestone in the UK beauty industry.”
One of TBM’s latest solutions has been Elso MOR, a new service designed specifically for TikTok success. Acting as a full Merchant of Record solution for brands that want to launch and scale quickly on TikTok Shop, this service handles hurdles like local VAT registration, registered business address, Seller of Record obligations, and Importer of Record services for those expanding into continental Europe.
“From account set-up, MOR compliance and same-day fulfillment to live selling logistics, influencer send-outs, and returns, Elso MOR bridges the gap between your creators and your customers. It removes the red tape – so you can focus on content, not compliance.”
As far as what’s next for TBM Solution, as a business that’s centred on innovation, it’s no surprise that it is staying on the pulse. Originally developed as a European service and recently expanded into the UK, Elso MOR has seen explosive demand. It is launching in the US this July with three beauty brands already on board, bringing TBM’s TikTok-first commerce model to one of the world’s fastest-moving digital markets.
So if you’re looking for an e-commerce fulfillment company to help grow your brand on a global scale, while maintaining a tailored and personable experience, TBM should definitely be on your radar.
“Whether you’re a beauty disruptor making waves on TikTok or an established brand expanding into new markets, TBM Solution is here to help you scale smarter,” say the co-founders. “Let’s redefine what fulfillment means – and let’s do it together.”
To learn more about TBM Solution, visit tbm-solution.com.
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